883 Police Case Study

Client Overview

883 Police, a well-known UK fashion brand, wanted to strengthen their online presence and achieve growth through optimising their pay-per-click (PPC) advertising.

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The Challenge

Following a change in leadership and an in-house team restructure, there was the opportunity to partner with a PPC specialist to address a declining level of performance that had crept in amidst the changing landscape of PPC, Google Analytics and eCommerce trends. There were known issues around accurate tracking, key performance metrics and feed optimisation that was stifling their ability to scale.

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My Approach

883 Police engaged me to overhaul their PPC efforts. My objectives included:

• Rebuilding the PPC account from scratch with a data-driven strategy.
• Fixing tracking issues to ensure accurate performance reporting.
• Streamlining and optimising campaigns for improved efficiency and scalability.
• Enhancing the quality of the product feed to align with best practices.

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Results (First Year)

Through a combination of strategic planning, advanced automation, and hands-on account management, the results were outstanding:

• 24% increase in global revenue.
• 41% increase in PPC revenue.
• 92% increase in PPC ROAS (Return on Ad Spend).

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Client Testimonial

"Selina is someone I have worked with previously across several businesses and PPC accounts. She blends automation with good old-fashioned manual account management, which produces the best results.

She’s open to challenging our strategy to make it better but is also respectful of the boundaries we sometimes need to work within, adjusting accordingly.

I would highly recommend working with Selina. Her personable approach makes her feel like a genuine part of your team rather than an external contractor."