Charles & Ivy Case Study

Client Overview

A rapidly growing UK-based e-commerce brand specialising in Composite fencing & panels.

‍

Challenge

Our PPC campaigns were not performing to their full potential. We recognised inefficiencies that limited our growth and knew we were missing opportunities to scale effectively while maintaining cost efficiency. We sought expert advice to pinpoint areas of improvement and unlock our campaigns' full potential.

‍

Solution

We engaged Selina to carry out a comprehensive audit of our PPC account. Her approach was insightful, breaking down each element of our campaigns into granular sections. She identified key inefficiencies and growth opportunities, presenting her findings in a clear and actionable way, making it easy for our team to implement the changes ourselves.
Selina’s audit not only addressed immediate concerns but also provided strategic insights for long-term growth and scalability.

‍

Key Focus Areas of the Audit

• Detailed review of campaign structures, keyword strategies, and ad creatives.
• Identification of inefficient spend and bid optimisation opportunities.
• Recommendations to improve audience targeting and segmentation.
• Strategies to scale high-performing campaigns without compromising efficiency.

‍

Client Feedback

“Selina’s audit was transformational for our PPC campaigns. Her detailed, insightful approach gave us clear steps to improve performance, and the results have been outstanding. Since making the changes she recommended, we’ve seen marked improvements in revenue, efficiency, and scalability. Selina’s expertise has been invaluable, and we couldn’t recommend her highly enough.”

‍

Conclusion

Selina’s bespoke and detail-oriented approach to PPC management provided us with the clarity and strategies we needed to elevate our campaigns to the next level. For any business looking to optimise and scale their PPC efforts, Selina is an exceptional choice.

‍

Charles & Ivy  - https://www.charlesandivy.co.uk/