Get The Label Case Study

Client Overview

A well-established fashion retailer approached me for assistance in improving customer lifetime value (CLV) for existing customers and enhancing their top-of-funnel activity.

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The Challenge

The brand needed a strategy to maximise value from its existing customer base while driving awareness and engagement among new prospects. The aim was to boost loyalty, retention, and conversion rates through a focused PPC approach.

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My Approach

To address these goals, I implemented a combination of YouTube and demand generation campaigns to:

• Engage existing customers with tailored messaging, leveraging owned data for precision targeting.
• Expand top-of-funnel awareness by supporting creative strategies and audience segmentation.
• Drive measurable results by aligning campaign tactics with the client’s overall objectives.

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Results

Through this targeted approach, we delivered exceptional outcomes:

• +292% increase in direct and assisted PPC revenue.
• +199% increase in conversion rate.
• +17% increase in viewable impressions.

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Client Testimonial

"Selina’s expertise has been instrumental in helping us achieve our goals of improving customer lifetime value and scaling our top-of-funnel activity.

Her ability to develop and implement creative strategies while utilising our owned data has made a significant impact on our campaigns.

The results speak for themselves, and we’re thrilled with the performance improvements. Selina is not just a consultant but a true partner in our success."