Lakeland Leather - A Success Story in E-Commerce

Client Overview

‍Lakeland Leather, the UK's largest independent leather retailer, operates both online and in 14 physical stores across the country. As a pioneer in embracing multichannel and e-commerce retailing, Lakeland Leather has consistently experienced year-on-year growth. The company sought assistance to revamp its PPC strategy after a change in account management, which resulted in declining performance and service levels.

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Challenges

‍The transition to a new account manager had disrupted the efficiency and performance of Lakeland Leather's PPC campaigns. The company's key challenges included:

1. Declining PPC performance.
2. Poor ROI and efficiency.
3. The need for long-term strategies to scale the account.‍

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Our Approach‍

1. Thorough Audit: We began by conducting a comprehensive audit of Lakeland Leather's existing PPC accounts. This allowed us to pinpoint the specific issues that were affecting performance and the areas that needed improvement.

2. Data-Driven Strategy: Based on the insights gained from the audit, we formulated a new PPC campaign structure. This structure leveraged historical data to segment the account based on search intent. This segmentation enabled us to create more targeted campaigns, which would be vital in driving higher engagement and conversions.

3. Account Management: After devising and implementing our new strategies, we were entrusted with the ongoing management of Lakeland Leather's PPC accounts on Google Ads and Microsoft Ads. This continuity ensured that our plans were consistently executed and adapted as needed.‍

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Results:

• 364 % increase in Revenue
• 94.7 % increase in Clicks
• 108% increase in ROAS
• 55% increase in CTR
• 41% increase in Conversions

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Our PPC strategy for Lakeland Leather delivered remarkable outcomes

Performance Improvement

‍We successfully reversed the decline in PPC performance, driving more traffic to the website and increasing engagement.

Efficient ROAS

‍Our strategies significantly improved the Return on Ad Spend (ROAS), making Lakeland Leather's PPC campaigns more cost-effective.

Long-term Growth

‍With a well-structured, data-driven approach, we positioned Lakeland Leather for long-term growth, ensuring a sustainable and scalable account.

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Testimonial

"Selina has done an amazing job on our Paid Ads accounts. We've set challenging targets, and yet she consistently delivers. We've had technical website issues, and she has managed to navigate those, offering valuable insights, sharing her ecommerce experience, to ensure the accounts continue to perform well.

Selina is always clear with her reports, quick to reply to any queries, and always suggesting new opportunities and a key part of our growth strategy!"